Consumer Packaged Goods (CPG) Analytics:
Understand your consumers,
your products and
your channels
Leverage your data to understand your consumers and how their preferences are evolving towards your products.
You have the data. Now get the insights.
Enable business users and marketing analysts to perform analysis with high ease and collaborate seamlessly, providing a readily available avenue for insights on your consumers and products.
Powerful Visualizations to understand
your marketing and sales data better
Equip your teams with powerful visualizations and reports, on-demand and on-schedule, to speed up decision-making.
Analyse large volumes of sales transactions
and customer data with ease
Easily handle and analyse millions of rows or petabytes of transactional data, instead of sample analysis.
Perform complicated combinatorial
analytics with no-code, easily
Employ advanced analytic techniques and make yourselves future-ready for further machine learning and AI capabilities.
Explore what you get from our CPG analytics
- Customer Acquisition
- Customer Understanding
- Customer Retainment
- Product Understanding
- Distribution Analysis
Customer Acquisition
Get more insights into the effectiveness of your customer acquisition by embedding acquisition analytics.
- Gain insights into historical customer acquisition costs and trends.
- Identify uninvolved customers and the effectiveness of your customer communication strategies.
- Combine your analytics with predictive analytics to get suggestions for channel wise optimum spending.
Customer Understanding
Enhance your understanding of your customer by analysing various data points.
- Gain insights into customer purchasing behaviour in terms of products, seasonality, frequency etc.
- Optimize discounts by understanding customer purchases, profitability and discounts, life time purchase value etc.
- Combine your analytics with purchase analysis at the products level and identify effects such as product substitution.
Customer Retainment
Optimize your customer retaining strategies by analyzing what is working and what is not.
- Gain insights into trends of customer purchase value, realized customer value, dormancy.
- Identify any related red flags by flagging customer returns, exchanged goods, complaints etc.
- Combine your analytics across various parameters and identify customer churn, revival, campaign effectiveness etc.
Product Understanding
Enhance your understanding of your consumer products by analysing various data points.
- Gain insights into product purchasing behaviour in terms of seasonality, frequency etc.
- Optimize pricing by understanding customer purchases, profitability and discounts, life time purchase value etc.
- Combine your analytics with other data points and identify effects such as product substitution, product stockkeeping etc.
Distribution Analysis
Enhance your understanding of your distribution channels by analysing various data points.
- Gain insights into stockkeeping behaviour in terms of products, stores, seasonality, channels etc.
- Optimize distribution efficiency by understanding store sales, store sizes, profitablity, discounts, red flags, credit behaviour etc.
- Combine your analytics with various data sets and identify effects such as sales value trends, distributor efficiency, store efficiency etc.
